Fitness Tracker Basis Said To Be Shopping Itself To Apple, Google

Fitness tracker Basis said to be shopping itself to Apple, Google The maker of the Basis Band is in buyout talks with a slew of companies, according to TechCrunch. Basis Band (Credit: Sarah Tew/CNET) Basis Science, the maker of the Basis Band fitness gadget, could soon get snapped up by a major mobile player for less than $100 million, according to TechCrunch . Basis has been shopping itself around for the past couple of weeks, talking with Apple and Google about a potential acquisition, according to the report. Microsoft and Samsung are also reported to be possible buyers of the company, which the report said could be purchased for “sub-hundred million.” Basis and Microsoft declined to comment on the report. CNET has also contacted the other companies for comment and will update this report when we learn more. Related stories Apple looking to hire experts to help create workouts fitness products The company’s $199 wrist-worn tracker — while roughly $75 to $100 more than competitors like the Fitbit Flex and Nike FuelBand — stands out in the crowded and hotly contested space. It contains a consistent heart-rate monitor built into the back of the band, a workout intensity monitor that tracks perspiration, and a skin temperature reader that helps flesh out data on how hard you exert yourself throughout the day.
More http://news.cnet.com/8301-1035_3-57618994-94/fitness-tracker-basis-said-to-be-shopping-itself-to-apple-google/

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