Fitness Tracker Basis Said To Be Shopping Itself To Apple, Google

Fitness tracker Basis said to be shopping itself to Apple, Google The maker of the Basis Band is in buyout talks with a slew of companies, according to TechCrunch. Basis Band (Credit: Sarah Tew/CNET) Basis Science, the maker of the Basis Band fitness gadget, could soon get snapped up by a major mobile player for less than $100 million, according to TechCrunch . Basis has been shopping itself around for the past couple of weeks, talking with Apple and Google about a potential acquisition, according to the report. Microsoft and Samsung are also reported to be possible buyers of the company, which the report said could be purchased for “sub-hundred million.” Basis and Microsoft declined to comment on the report. CNET has also contacted the other companies for comment and will update this report when we learn more. Related stories Apple looking to hire experts to help create workouts fitness products The company’s $199 wrist-worn tracker — while roughly $75 to $100 more than competitors like the Fitbit Flex and Nike FuelBand — stands out in the crowded and hotly contested space. It contains a consistent heart-rate monitor built into the back of the band, a workout intensity monitor that tracks perspiration, and a skin temperature reader that helps flesh out data on how hard you exert yourself throughout the day.


Is Living Together As Healthy As Being Married?

This factor predicts everything from personal growth to emotional stability above and beyond initial well-being according to a new longitudinal study. “The effect of relationships on our psychological and physical health is much stronger than any other factor you can think of,” says Emre Selcuk of Middle East Technical University in Turkey. “For instance, the effect of the existence and quality of close relationships on mortality is larger than that of cigarette smoking.” Selcuk and Anthony Ong have been trying to workouts figure Max Workouts ebook out which unique aspects of relationships contribute to this effect. Specifically, they are interested in “perceived partner responsiveness” the extent to which you think your partner genuinely wants the best for you. This perceived support is distinct from how much support you actually receive from your partner. Past research has shown the more partner support someone receives, the more at risk that person is for all-cause mortality.